pavilion4d
May, 2006 | Bangkok
Designing the stand for art4d magazine at a building product tradeshow allowed thingsmatter to assert our belief in the importance of design as a process of innovation and creation, rather than an exercise in the tasteful selection of off-the-shelf products.

The floor level was elevated to 1.8 meters. Six other designers were invited to build custom ladders for visitors to access the "ladder lounge".

In deliberate contrast to the typical tradeshow "booth", which uses shiny surfaces, bright lights, loud music, and pretty girls to seduce buyers, art4d's pavilion uses unusual parti, raw surfaces, and provocative structure. It demands that visitors do more than look; they need to touch the design in order to consume it.